5 fits, 1 eComm operator, and zero boring job-app energy.
Start SwipingNot your average job application
Rep Fabric LIKE PASS The one you reach for when you need to feel unstoppable. Compressive, sculpting, and unapologetically bold. She's the girl who deadlifts before sunrise and still looks incredible at brunch after.
Rep Fabric LIKE PASS She's the one who realised you don't need a different pair for every occasion. No front seam means zero awkward squat checks, fold-over waistband means all-day comfort, and the pockets? They're holding her phone, her AirPods, and the protein bar she'll forget about until laundry day.
Zephyr Fabric LIKE PASS Featherlight. Barely-there. Feels like a second skin. She's the girl who does sunrise yoga, then spends the rest of the day in matcha-fuelled bliss. Soft, gentle, and impossible not to love.
Rep Fabric LIKE PASS Flared leg, zero effort. She's the one who throws these on with an oversized tee and still looks like she tried. Rest day uniform, honestly.
Rep Fabric LIKE PASS Same iconic Rep energy, just a little more leg. Body-contouring seams, pockets for the essentials, and built for the girl who shows up when it's hot out and still gets the reps in.
Only your hearted picks land here, stacked from first swipe right to last.
Bold colour, zero apologies. I'm the one turning heads in the squat rack and owning every rep. Confidence is my default setting.
I'm the one who goes from a morning pilates class to grabbing coffee with the girls. Smooth, comfortable, and always put together.
I'm the one on the mat at sunrise, finding my breath between downward dogs. Early morning walks, hot yoga, and matcha lattes — that's my vibe.
I'm the one who makes rest day look like a runway moment. Coffee runs, errands, and looking effortlessly good while doing it.
I'm the one who shows up rain or shine, leg day or heatwave. Same iconic Rep energy, just a little more leg.
You swiped left on every fit. Head back and give at least one pair a pity heart.
Try AgainSenior eCommerce Manager · Digital Marketing
14+ years building and scaling customer-led eCommerce across beauty, fashion, and wellness. At BlackMilk Clothing I lead customer-first eComm and growth across the full funnel. I've worked at the intersection of brand, performance, and community — turning traffic into customers and customers into repeat buyers. Sound familiar?
I build, mentor, and grow high-performing teams. I find capability gaps, develop talent, and create a Kaizen mindset where the team gets 1% better every day.
I don't guess what customers want — I ask them. Persona research, feedback loops, and behaviour data guide product decisions.
30-70% CVR lifts across every brand I've touched. I take a customer-first approach to the storefront, from theme builds to app ecosystems, and translate data into real checkout improvements. From funnel architecture to A/B testing, I make sure every touchpoint converts.
I use channel and trading data to understand what is driving performance, where the gaps are, and where to focus next. I turn analysis into clearer decisions across acquisition, onsite experience, and commercial performance.
End-to-end campaign management across Meta, TikTok, Google Ads, Pinterest, and YouTube. I optimise for profitable acquisition and repeat purchase.
Acquisition gets them in. Retention brings them back. I build CRM flows, loyalty, and post-purchase experiences that drive repeat customers.
I set the direction for key campaigns and trading moments across CRM, onsite, and customer experience, making sure strategy and performance stay closely connected.
Movement is a big part of who I am. I'm a qualified Personal Trainer and 200hr Yoga Teacher, and whether it's weights, kettlebells, reformer or yoga, I love the discipline and consistency that come with showing up.
Leading eCommerce strategy and owning the full digital marketing mix — paid, CRM, and full-funnel acquisition. Driving CRO, AOV growth and customer acquisition while expanding Rest of World markets and re-engaging the AU audience.
Startup life — scrappy, resourceful, wearing every hat. Built the digital presence from the ground up across D2C, B2B, and events. Proved I can thrive in ambiguity and still move the needle.
Grew website traffic 300%, increased revenue 150%+ YOY. Re-developed website and brand experience, built the marketing team, streamlined cross-department comms.
Managed P&Ls through a challenging market transition. Drove profitability through strategic cost optimisation and operational efficiency — proving I can make tough calls and protect the bottom line.
Managed ghdhair.com AU/NZ and key digital retailer accounts. Increased conversion rate 30% YOY, sales revenue 100%+ YOY across B2B and B2C.
Implemented CRM strategy, developed CRO strategy increasing conversion rate by 20%, led omni-channel campaigns for the it-brand of Queensland fashion.
Melissa is passionate, capable and demonstrates initiative. Mel is always keen to brainstorm new strategies & tactics — but also has the follow through to execute on her ideas (a unicorn). Mel is commercially minded and understands the importance of balancing creativity and protecting the bottom line. She's funny, personable and generally fabulous to work with.
She's smart, resourceful, and someone you want on your team. She makes things better — including the work, the energy, the results.
One of the most driven and resourceful leaders I've worked with. Melissa thrives in fast-paced environments and consistently delivers results that exceed expectations. She's the kind of person who makes everyone around her better.
LSKD's next eCommerce Leader is one click away.
Let's MatchI'd love to help shape the customer journey for one of Australia's fastest-growing activewear brands.
I bring senior eCommerce leadership across brand, performance, and customer experience.
I built this site because I wanted you to feel how I think about conversion and brand, not just read about it. If you got this far, we should probably talk.